Speaker Bios

lorne-photograph-newLORNE FOLICK
Lorne Folick is a lawyer whose practice focuses primarily on the area of liquor liability.  He defends restaurants, bars, pubs and hotels in actions arising from the over-service of liquor.

Lorne has been counsel on many of the leading cases in this rapidly developing area of the law, and is often called upon to provide risk management advice to liquor providers.  Recently, Lorne authored the definitive textbook, “Liquor and Social Host Liability Law in Canada.”  Lorne’s interest in liquor liability law is equally matched by his interest in fine wine.

david_08-1DAVID LUND
David Lund is The Hotel Financial Coach, an international hospitality financial leadership pioneer. He has held positions as a Regional Financial Controller, Corporate Director and Hotel Manager with Fairmont Hotels for over 30 years.

He authored an award-winning workshop on Hospitality Financial Leadership and has delivered it to hundreds of hotel managers and leaders. David coach’s hospitality executives and delivers his Financial Leadership Workshops throughout the world, helping hotels, owners and brands increase profits and build financially engaged leadership teams.

David speaks at hospitality company meetings, associations and he has had several financial leadership articles published in hotel trade magazines and he is the author of two books on Hospitality Financial Leadership. David is a Certified Hotel Accounting Executive through HFTP and a Certified Professional Coach with CTI.

www.hotelfinancialcoach.com       415-696-9593


Sairose Fisher joined the BC Liquor Distribution Branch as Director, Wholesale Supply Chain in April 2015.
Sairose’s experience covers supply chain, inventory management and merchandising with strategic and operational experience in the retail industry.  She has held senior positions at Roots, Sterling Shoes and Karma.




Todd Cooper joined the BC Liquor Distribution Branch as Executive Director of Wholesale Operations and Supply Chain in July, 2015.  Todd brings a wealth of experience leading large scale supply chain process improvements, customer service enhancements and improved employee engagement that have led to significant results.  Todd has held senior supply chain roles at large scale companies including The Home Depot, Loblaw, Best Buy and Sears Canada.

toddmaffinTOD MAFFIN
Tod Maffin is president of engageQ digital, a digital marketing agency that helps such brands as the Grey Cup, Mountain Equipment Coop, Ivanhoé Cambridge, Abbott Pharmaceutical, OK Tire, and more.

He is co-author of TOUCH: Five Factors to Growing and Leading a Human Organization and two other books.  His insights on the future of business have been covered by major media including the Globe and Mail, USA Today, CBC, the Huffington Post, and more.

His energetic, upbeat, jargon-free and highly entertaining presentation style ensures that audiences are not only captivated and engaged, but entertained and motivated. He has addressed audiences around the world — from Stockholm to Berlin and from Romania to Australia — and is one of very few speakers capable of bringing an audience to their feet in a standing ovation at 7am.

In January 1999, he founded MindfulEye, an artificial intelligence firm that developed the patented Lexant technology to perform syntactic analysis on public opinion comments posted on the Internet and aired in the media, thus providing a “mood monitor” of stocks. MindfulEye went public in 18 months and precipitated a meteoric rise in his popularity as a technology futurist.

Today, thousands of professionals in the international media, technology, and business communities follow Tod’s insights. He continues to report on national technology trends on CBC Radio, is the past host of todradio dot com and Real Life Chronicles, and was one of the world’s first podcasters and web masters.

Distribution & Retailing Recreational Cannabis Panel:

A business owner, Jay Ryan has been in the Hospitality and Liquor industry for 13 years operating Buffy’s Pub and Liquor Store in Sooke, BC. Over these 13 years he has faithfully attended industry conferences, continuously interacting with government and industry leaders with the aim to strengthen the private liquor business in British Columbia. As a recent graduate from Kwantlen Polytechnic University’s Marijuana Facility Management and Plant Production Course and his experience in the liquor industry, he understands many of the challenges facing the business of retailing marijuana. A graduate from Royal Military College, Kingston, Ontario he brings over 20 years of leadership and experience with him into the industry.

Named by Fortune Magazine’s as one of the “Seven Most Powerful People in America’s Marijuana Industry,” Ricardo Baca is a journalist as well as former music critic and entertainment editor at The Denver Post. In 2013, he became the newspaper’s (and, most likely, the world’s) first official marijuana editor. Since then, Baca has served as editor-in-chief of the Post’s marijuana-focused vertical, The Cannabist, cataloguing the industry’s growth from the heart of the first legal recreational marijuana market to open for business (Colorado’s recreational pot sales started January 2014). The site also helped set off a boom in the number of publications focused on marijuana coverage. The Cannabist offers updates on the local marijuana culture—where Colorado’s legal sales approached $1 billion last year—while also serving as an important source for news and analysis of the national conversation around the rapidly growing industry.

Clayton Chessa has been firmly grounded in the Canadian Cannabis industry for nearly 10 years, developing a keen sense for the nuances and specifics of this nascent yet booming industry. Leveraging his operations experience within the retail segment of the market, Clayton lead numerous clients in BC to achieving over $5 million in combined annualized profits. This first hand experience gave Clayton the opportunity to smoothly transition into consultancy services where he guided industry operators on everything from Financial and Managerial systems to indepth consultation on growing, testing, extracting, distribution and general operations within the sector. Having completed his education in Finance at the British Columbia Institute of Technology, Clayton brings a unique skill set to every conversation. Combining his thorough understanding in business and finance together with a realistic and educated view on the current landscape surrounding the legal cannabis industry in Canada.


Millennial Panel:

Originally from Toronto, Ontario, Ashley is a 25 year old graduate of Seneca College’s Hospitality Management diploma program and a recent graduate of the Bachelor of Arts in International Hotel Management program at Royal Roads University, where she received the University Chancellor’s Award in recognition of highest academic performance. Ashley has had the pleasure of launching her hospitality career at the award winning Magnolia Hotel & Spa, where she has worked as a full-time Guest Services Agent since June 2015.

batu.pngBATU EREM
From Istanbul, Turkey, Batu moved to Canada for his bachelors degree in 2007. He has studied and lived on both coasts, Victoria BC and Halifax NS. During his studies,he’s had a chance to sail and circumnavigate the world. After attaining his degree in Management, Batu formed various small-scale business ventures within the service and hospitality sectors. He later decided to specialize in Tourism and completed the Post Degree Diploma Program in Tourism with a Sustainability focus at Camosun College while gaining local hospitality experience at the Inn at Laurel Point, Victoria. For the cooperative education portion of his studies, Batu recently moved up island and is currently at the Qualicum Beach Inn as the Guest Experience Manager.

Matt Parreira - LinkedIN

Matthew is a Sales Manager at the iconic Fairmont Empress in Victoria. He has worked his way across Canada at various restaurants, resorts, and hotels in Ontario, Alberta, and BC. Matthew started his career in food and beverage working numerous roles in restaurants and bars. In 2012 Matthew graduated with a diploma from Georgian college and joined the Fairmont Jasper Park Lodge food and beverage team. It was there that he then made the transition into sales as a coordinator for the mountain region. Matthew left Jasper to complete his university BA degree at Royal Roads in International hotel management. Upon graduation he stayed on the island and worked at Tigh-Na-Mara Resort as a sales manager, before returning to Victoria in his current role with the Empress. Throughout his short career he has made time for travelling, checking 26 countries off of the list.

HeadShot.Lindsay.HendersonLINDSAY HENDERSON
A hospitality enthusiast, working in the hotel industry since 2007. Born and raised in Edmonton, Alberta she began her hospitality education with the Northern Alberta Institute of
Technology (NAIT). Her career launched with Delta Edmonton South Hotel through their Management Trainee program, providing her experience in a range of roles including Front Office, Night Audit, Sales & Catering and Banquets. Her passion for customer service led her to the Radisson Hotel Edmonton
South in 2011, as Guest Experience Manager. Becoming their hotel trainer and liaison for guest satisfaction. In 2012 she was recognized by the hotel as their Leader of the Year. Lindsay migrated to sales in 2013 as the Corporate Sales Manager, specializing in group and business travel. Additionally, she also taught the Front Desk Applications program at NAIT for the winter semester in 2014. With her connections in the industry, Lindsay was welcomed into Skål Edmonton International in 2011 as the club’s first young skålleague. She has currently transferred her membership to the Victoria chapter. With her experience in training and teaching, Lindsay’s career aspiration is to become a full-time post secondary hospitality and tourism instructor. She is also looking to expand her tourism knowledge, with aspirations of joining a destination marketing organization, with a future goal of becoming an Executive member for Destination Canada. Lindsay is currently completing her Bachelor of Arts in International Hotel Management at Royal Roads University and hopes to complete her Masters Degree within the next three years.