Digital promised to upend every industry—from retail to manufacturing, education to design. And yet, analog goods and experiences—tactile, lasting, human—are on the rise. David Sax has been the chief chronicler of this resounding shift both on stage and in his acclaimed book, The Revenge of Analog: Real Things and Why They Matter—named one of the best books of the year by The New York Times’ Chief Book Critic, Michiko Kakutani. With common sense and charm, Sax shows how digital’s one-size-fits-all promise is being complemented, enhanced, by a fusion of tangible, analog processes—and that this blend is most popular among digital giants: companies that live and die by innovation. Analog’s resurgence isn’t a throwback, Sax proves, or all about nostalgia. It’s about finding balance—both in how we work, and in our personal lives.
See David’s keynote on Tuesday, April 24th: Analog Revenge How Analog Products, Experiences, and Processes Are Making a Comeback