For the past seven years, Charlie has been a Senior Strategist at Stormy Lake and previously was the General Manager of Identica, Western Canada’s largest brand strategy and design firm. An astute thinker, an experienced brand strategist and an insightful researcher, Charlie started his career making tea for ad execs at MCBD, a start-up advertising agency in London, UK. Charlie’s strategic thinking for clients such as Her Majesty’s Government, The Metropolitan Police, Travelocity and Subaru helped MCBD win the coveted title of IPA Effectiveness Agency of the Year.
Charlie moved to Canada joining the Cossette network where his experience in developing robust strategic platforms and meaningful insights has helped many Canadian brands of varying sizes, including The National Music Centre, APTN, and the Government of Alberta. At Stormy Lake Charlie has worked on BC Wine & Culinary Tourism, Travel Alberta, Parksville Qualicum Beach Tourism, Fort McMurray Tourism, Tourism Jasper, Banff & Lake Louise Tourism, Tourism Richmond and Ski Banff, Lake Louise & Sunshine. Charlie has a Bachelor of Arts Honours Economics with French from Durham University and Université d’Aix-Marseille.