President & CEO
BC Hotel Association
James has more than 30 years of experience in the hotel and tourism industry. Born and raised in Niagara Falls Ontario, James attended McMaster University, graduating with a Bachelor of Commerce in 1982. Beginning his career in the hospitality industry with Delta hotels and resorts, James eventually found himself working in Whistler, BC.
Continuing his work with hotels, James joined the BC Hotel Association in 1991 and in his 28 years with the BCHA, he has tackled files ranging from affordable housing, the development and implementation of the municipal regional district tax used to support destination marketing efforts, to international solutions for the growing labour shortage among many other areas of industry focus.